Indycar Fantasy Racing

Revolutionizing the IndyCar Fantasy Racing Experience

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MAIN GOAL

Redesign the IndyCar Fantasy Racing experience to foster a deeper, more satisfying connection for fans

MY ROLE

UX Designer - User Research, User Flows, Rapid Prototyping, User Testing

TIMELINE AND RESULT

10 months, handed off the client

TEAM

2 UX Researchers

1 UX Designer

1 UI Designer

CLIENT

DESIGN CHALLENGE 1
No Access to Race Data

Fantasy Sports games are always a virtual representation of the sport in an interactive format to offer fans a more rounded engagement medium even when the sport in question does not have any live competitive events.

All of our user interviews and research into other such competitive fantasy sports platforms revealed the importance and reliance on sports data to make in-game decisions. INDYCAR fans currently follow the practice of looking for race data on 3rd party websites.

"It's almost like making an educated guess if you don't watch the races too frequently"

Evan Almighty

Fantasy Gamer for 6 years

Tom Hardy

Fantasy Player for 2 years

Jason Carta

Fantasy Player for 12 years

DESIGN Solution 1

Easy Access Race Data: Streamlining In-Game User Experience with a Modal Overlay

The drivers are listed on the left and all their relevant performance data is available to view with a horizontal scroll on the right column

DESIGN CHALLENGE 2
Inconsistent Design Language

There is a vastly different design language being used in the Fantasy Racing section as compared to the rest of the official INDYCAR app. The web version which was designed in 2012 has been continued into the mobile app. With the rest of the INDYCAR App designed around the new design language

Current Implementation of INDYCAR Fantasy

The rest of the INDYCAR App

DESIGN solution 2

Extending Current Design Guidelines for Uniformity in the Redesign of the Fantasy Game

Final Designs

View Previous Race Scores

Pick Fantasy Players

Manage leagues

Indycar Fantasy Racing

DESIGN CHALLENGE 1
No Access to Race Data

DESIGN CHALLENGE 1
No Access to Race Data

"It's almost like making an educated guess if you don't watch the races too frequently"

DESIGN Solution 1

DESIGN Solution 1

Easy Access Race Data: Streamlining In-Game User Experience with a Modal Overlay

Easy Access Race Data: Streamlining In-Game User Experience with a Modal Overlay

DESIGN CHALLENGE 2
Inconsistent Design Language

DESIGN CHALLENGE 2
Inconsistent Design Language

DESIGN solution 2

DESIGN solution 2

Extending Current Design Guidelines for Uniformity in the Redesign of the Fantasy Game

Extending Current Design Guidelines for Uniformity in the Redesign of the Fantasy Game

Final Designs

Final Designs

Takeways of project

Takeways of project

🌪️ Agile rapid prototyping for continuous improvement based on user testing and feedback, tailored to sports tech environments.

🤝 Collaboration with diverse stakeholders, balancing needs and inputs from IndyCar fans and tech teams for a cohesive design solution.

💡🖥️ Advanced mobile technology integration to enhance real-time updates and interactive features, boosting user engagement in the fantasy app.

🎯 Mobile-first UX strategy focusing on improved navigation and interaction, specifically optimized for the IndyCar fantasy sports audience.

Indycar Fantasy Racing

DESIGN CHALLENGE 1No Access to Race Data

DESIGN CHALLENGE 1No Access to Race Data

"It's almost like making an educated guess if you don't watch the races too frequently"

DESIGN Solution 1

DESIGN Solution 1

Easy Access Race Data: Streamlining In-Game User Experience with a Modal Overlay

Easy Access Race Data: Streamlining In-Game User Experience with a Modal Overlay

DESIGN CHALLENGE 2Inconsistent Design Language

DESIGN CHALLENGE 2Inconsistent Design Language

DESIGN solution 2

DESIGN solution 2

Extending Current Design Guidelines for Uniformity in the Redesign of the Fantasy Game

Extending Current Design Guidelines for Uniformity in the Redesign of the Fantasy Game

Final Designs

Final Designs

DESIGN CHALLENGE 1
No Access to Race Data

DESIGN CHALLENGE 1
No Access to Race Data

DESIGN CHALLENGE 2
Inconsistent Design Language

DESIGN CHALLENGE 2
Inconsistent Design Language